New ROI marketing white paper
We have just released our latest white paper, ROI Marketing 2.0: Opportunity for Growth in a Recovering Economy. It discusses how companies can use the ROI marketing process to accelerate, measure, and optimize demand generation. The paper reviews how the process embraces the B2B prospect’s thirst for knowledge by using content marketing as a way to stimulate prospect response. It also describes ROI Marketing’s four-step framework:
- Lead acquisition
- Lead nurturing
- Measurement
- Optimization
B2B companies are demanding easy-to-implement marketing strategies that employ today’s powerful Internet-driven technologies to boost lead generation and accelerate sales conversion in highly measurable ways. The paper explains how best-practice companies have used the process to achieve dramatic results in capturing new prospects and building sales across a wide range of B2B markets. We’ve included two case studies to illustrate the process.
