AI Marketing: Miracle or Mayhem?

An Introduction for B2B and Life Science Marketing Practitioners

Artificial intelligence (AI) is here now, and B2B marketers must learn its capabilities and benefits. AI promises to provide game changing tools that could dramatically improve marketing effectiveness. But is all the excitement around AI just marketing hype or grounded in real benefits?

In short, marketing AI combines artificial intelligence methods with customer and brand experience information to help businesses make correct decisions and remain competitive. It’s essential for marketing leaders to understand the types of AI applications available today, and how they may evolve. While AI holds immense promise for marketers, CMOs must be realistic about its present capabilities.

This eGuide explores the present reality around AI technology and its adoption as a potentially transformative marketing tool.