Branding
We can help with company rebrand projects, scientific platform naming, or tagline and positioning projects.
We can help with company rebrand projects, scientific platform naming, or tagline and positioning projects.
Jason joined Tiziani Whitmyre as a principal in 2016. The founder of Magnesium Interactive, a leading digital marketing agency in New York City, Jason has a 20-year history of creating brand solutions for B2B, financial services, and technology clients.
His ability to provide strategic perspective across marketing, branding, communications, and digital channels delivers a roadmap for brands’ ongoing customer engagement activities.
Jason has developed an award-winning body of work across multiple mediums and in diverse disciplines. Magnesium’s projects have been recognized by industry groups from the Broadcast Design Association and AIGA to advertising organizations such as Adweek and MediaWeek.
Jason holds a bachelor of fine arts degree in graphic design from Kent State University in Ohio, and is a member of the Financial Women’s Association Board, Vistage Trusted Advisors, and Marketing Executives Networking Group.
Rick joined Tiziani Whitmyre from Invensys plc where he was vice president, communications & e-commerce for the corporation’s Software Systems Division. His responsibilities included marketing communications and branding, employee communications, e-commerce, and public affairs for the division’s businesses (Foxboro, Wonderware, Baan, APV Systems, Simulation Sciences, and Triconex). Prior to joining Invensys, Rick was director, communications, for Lukens Inc., a NYSE-listed specialty steel producer. He also held senior positions at United Technologies Corporation (UTC) – serving as director of communications at Pratt & Whitney, senior director of communications at Carrier Corporation, and director of media relations at UTC’s corporate headquarters.
Rick holds a bachelor’s degree in journalism from the University of Colorado. He has served as chairman of the National Association of Manufacturers’ Communications Advisory Council and has been recognized with the ProComm award from the Business Marketing Association, Gold and Silver Quill awards from the International Association of Business Communicators, and Best Industry Annual Report awards from Financial World and the National Association of Investment Clubs.
Chris manages TW’s strategic biotech accounts, new business development, martech consulting, and oversees TW’s overall agency production capabilities and technology. Previously Chris spent 13 years leading and growing TW’s web services team as SVP of Interactive Services. He brings more than 20 years of online marketing, creative design, web development, and multimedia production experience to the agency.
Prior to his time at TW, Chris served as senior web project manager at FPA Technology Services, one of the leading IT services and support firms in the Los Angeles, CA area. At FPA, he led numerous custom web application development projects including custom e-commerce/ERP system integrations. Chris also worked at Los Angeles-based production studios Infinite Light Productions and MirageQuest Studios where he variously served as director of web development, video producer, lead 3-D set designer, lead video editor, and motion capture technician on various multimedia, television, and video projects.
He holds a bachelor’s degree in astronomy and physics from Boston University and has received SEO training from international SEO consultant/speaker, Bruce Clay.
Don Goncalves joined the agency with two decades of B2B and technology public relations experience. At TW, he is responsible for providing clients with senior counsel and account management across all integrated marketing communications services, including public relations.
Previously, Don was a vice president with SHIFT Communications and with Sterling Hager, Inc. He was the director of public and investor relations for Furniture.com, and the public relations director at The Donovan Group. He also led Creamer Dickson Basford’s Boston office and its national technology PR practice, was a public information official with the State of Connecticut, and has broadcast and print news media experience.
Don has a master’s in business administration from Connecticut State University, and holds an APR designation from the Public Relations Society of America.