marketing brief download
The perceived cost, time expenditure, and resource demands of video have limited their integration in marketing campaigns. This video-averse mentality started changing several years ago. A study reported 86% of marketers now are incorporating video in their strategies. Today, business video is growing dramatically as a revenue generation and prospecting tool.
Marketing teams produce videos to deepen audience relationships and penetrate new markets. Sales teams leverage video to build closer rapport with their buyers, even when they have never met them in person.
This E-Guide reviews the different types and formats of business videos and their uses in marketing and sales efforts. It also explores video production costs and presents strategies for making better, more effective programming.
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