B2B and life science marketers can now leverage the power of lower-cost television advertising for brand building and demand generation. Connected Television (CTV) is tailor made to reach highly targeted personas on a pay-for-performance basis.
A new TW Eguide explains how CTV advertising works, what it costs, how to target audiences, and the way performance is measured. It reviews the benefits of this non-traditional advertising medium and discusses how to start up a campaign. This new form of interactive advertising permits viewer response and its digital measurement and analytic tools enable tracking the customer journey from views to purchase.
We will not release your email address to third parties or send you unwanted email.