CTV: Television Advertising for the Rest of Us

B2B and life science marketers can now leverage the power of lower-cost television advertising for brand building and demand generation. Connected Television (CTV) is tailor made to reach highly targeted personas on a pay-for-performance basis.

A new TW eGuide explains how CTV advertising works, what it costs, how to target audiences, and the way performance is measured. It reviews the benefits of this non-traditional advertising medium and discusses how to start up a campaign. This new form of interactive advertising permits viewer response and its digital measurement and analytic tools enable tracking the customer journey from views to purchase.