return on ideas

a TW marketing blog exploring ROI marketing

PR & Social Media

by

We’ll help you launch new products, generate sales leads, build your brand, or project your industry leadership.

recent articles

ABM Is Now Harder to Ignore

Read the article

Why Sales Keeps Starting From Zero

Read the article

New Study Shows ABM Gaining Strong Traction at B2B Companies

Read the article

Web Visitor Identification: A Valuable New Tool for Active Buyer Recognition

Read the article

Revenue Generation Process Transforms B2B/Life Science Marketing

Read the article

Technical Buyers Are Using Generative AI, But Many Don’t Trust the Results

Read the article

Authority vs. Awareness: What Actually Accelerates Decisions

Read the article

The Compounding Effect of Narrative Consistency: Why Reputation is Built Between Campaigns

Read the article

From SEO to AEO: Why AI Is Now Interpreting Your Brand

Read the article

Google Just Changed the Search Box. Now What?

Read the article

A Lead Is Not the Win: Why growth depends on what happens after inquiry

Read the article

Gartner Survey Reports Most CMOs on Shaky Ground

Read the article

Intent Data Update: AI Improves Active Buyer Identification and Engagement

Read the article

How to Get Started in CTV: The First TV Advertising Made for B2B and Life Science Companies

Read the article

Today’s B2B Buyer: It’s Not Your Grandfather’s Job Anymore

Read the article

Early- vs. Mid-Sales Funnel Content: What Works Best?

Read the article

CTV: Television Advertising for the Rest of Us (Part 1)

Read the article

A Rumor Can Ruin Your Brand: New Report Urges Prepare Now for Misinformation Crisis

Read the article

Why Is the March Google Algorithm Update Different? What Marketers Must Know

Read the article

Intent Data: Why Use It?

Read the article