Six Reasons Why Your Revenue Generation Process Fails

Enhance performance from prospect engagement to sales conversion

As marketers migrate from lead generation to more complex revenue generation processes, success rates converting prospects to sales have not always met expectations. When revenue generation programs fail to deliver anticipated results, there are usually one or more contributing factors.

This eBook identifies the six critical issues that keep marketers from fulfilling revenue generation’s great promise. Avoiding these mistakes will result in a far more effective and productive marketing effort.