What B2B Buyers Want

The Answers Might Surprise You

A new study on B2B buying trends was recently published that confirmed fundamental changes are occurring in purchasing practices. In this study, you will learn about the following topics:

• The transition to team buying
• The buying process timeline
• Factors influencing B2B supplier selection
• Best sources of buying information
• The new role of the sales representative

This brief summarizes the study’s data, plus provides our viewpoint on the important buying issues revealed in the study. These insights should prove exceptionally valuable to practitioners marketing to the B2B and life science sectors.