return on ideas

a TW marketing blog exploring ROI marketing

New Paper: Transformation in a post-recessionary environment

We’ve just released our management brief on the five earthshaking trends we believe will impact B2B marketers in 2011-2012. Most important are the changing role of the CMO and the need to wring out greater marketing efficiency with existing resources. The transition of information flow from search to discovery also is covered.

Learn more about the five key trends that will shape your world in the months to come.

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