return on ideas

a TW marketing blog exploring ROI marketing

Mark Hersum

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recent articles

ABM Is Now Harder to Ignore

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Why Sales Keeps Starting From Zero

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New Study Shows ABM Gaining Strong Traction at B2B Companies

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Web Visitor Identification: A Valuable New Tool for Active Buyer Recognition

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Revenue Generation Process Transforms B2B/Life Science Marketing

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Technical Buyers Are Using Generative AI, But Many Don’t Trust the Results

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Authority vs. Awareness: What Actually Accelerates Decisions

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The Compounding Effect of Narrative Consistency: Why Reputation is Built Between Campaigns

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From SEO to AEO: Why AI Is Now Interpreting Your Brand

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Google Just Changed the Search Box. Now What?

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A Lead Is Not the Win: Why growth depends on what happens after inquiry

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Gartner Survey Reports Most CMOs on Shaky Ground

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Intent Data Update: AI Improves Active Buyer Identification and Engagement

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How to Get Started in CTV: The First TV Advertising Made for B2B and Life Science Companies

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Today’s B2B Buyer: It’s Not Your Grandfather’s Job Anymore

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Early- vs. Mid-Sales Funnel Content: What Works Best?

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CTV: Television Advertising for the Rest of Us (Part 1)

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A Rumor Can Ruin Your Brand: New Report Urges Prepare Now for Misinformation Crisis

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Why Is the March Google Algorithm Update Different? What Marketers Must Know

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Intent Data: Why Use It?

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